Building a Groundbreaking LinkedIn Netowrking Tool: Majestic3 – Case Study
Client Overview:
Majestic3 is a South African-based lead generation business, founded by entrepreneur Scott Cundil, with a mission to help businesses connect, build rapport, and grow. As the digital networking landscape evolved, Scott recognized the potential of automating LinkedIn outreach to streamline business-to-business lead generation.
“It was in the early days of LinkedIn automation, and we thought it would be a cool idea because we are in the lead generation space and a few clients of ours asked us for it,” — Scott Cundil, Founder of Majestic3
Client’s Challenge:
Scott connected with Co-Foundry with a concept that, at the time, was groundbreaking. He wanted to build a Chrome extension capable of automating LinkedIn networking.
“It wasn’t an easy project. And with LinkedIn making changes, it was challenging. A lot of things went wrong along the way. We had to build something that hadn’t really been done before.” — Scott Cundil,
Majestic3 needed a development partner that could supplement their capabilities and bring a deeper level of software engineering experience to the table. Thus Co-Foundry was tasked with augmenting their existing development with their additional software development expertise.
The Solution:
Co-Foundry stepped in as an outsourced development partner, collaborating closely with Majestic3 to build what would become the Majestic3 LinkedIn Bot. The software was designed to:
- Identify ideal prospects.
- Send connection requests.
- Initiate communication.
- Nurture relationships with valuable, targeted content.
The goal was to lead potential clients through a semi-automated journey that would end up converting them into customers for the business owner.
“It had to work on top of LinkedIn, basically create an automated bot across multiple different accounts. It had to run instances on a server.” — Scott Cundil
This required not just engineering talent, but deep problem-solving and creative workarounds to keep up with LinkedIn’s ever-evolving platform.
Implementation Process:
To manage the complexity of the project, Co-Foundry followed a structured and iterative development process repeatedly:
- Planning
- Task breakdown
- User story creation
- Testing & QA
- Compiling & release
- Bug tracking & user feedback
With each development sprint, Co-Foundry adapted the tool to ongoing LinkedIn changes, ensuring that the application stayed functional and relevant for as long as possible.
Outcome:
The partnership ended in advancing Majestic3’s LinkedIn bot, which served as the backbone for Majestic3’s for future plans.
“Most companies wouldn’t have gotten it working. Co-Foundry did. It kickstarted our company, and we built a business out of it.” — Scott Cundil
Eventually, due to LinkedIn’s aggressive platform updates and restrictions, the project reached its natural endpoint. Co-Foundry handed over the product with full transparency and professionalism.
Future:
Scott Cundil has continued to evolve his innovative business model, now shifting his focus to harnessing the power of real human interactions in an increasingly AI-driven world. He is now leading the charge with “My Most Trusted“, a groundbreaking LinkedIn extension designed to foster authentic connections through referrals. This tool is helping 100s of business professionals build valuable networks and connect with their prospective clients, successfully generating new business deals every day.
“They’re(Co-Foundry) a good company, very professional. Under difficult circumstances, they handled it well. We all learned a lot. That’s why I recommend them. We might even explore some new stuff together down the line—MMT stuff, APIs, CRM… all kinds of cool opportunities there.” — Scott Cundil