An in depth interview with the CEO & Founder of Co-Foundry.
Please introduce yourself.
My name is Greg Gunner, CEO & Founder of Co-Foundry.
What services does your company offer to the marketplace? What value do you provide in exchange for the customer’s money?
We offer Custom Software Development of business and operational based software that helps companies run their businesses more efficiently.
We help clients increase productivity so they can increase sales and profits.
We do this by digitising and optimising a company’s processes so that resources can achieve more in less time, with more accuracy and with more confidence, this then helps employees feel more fulfilled by making the achievement of their tasks easier and more coordinated so they can be effective team members.
What niche are you in?
FinTech, Operations and Workflow Management.
What are the prices that you charge for your services? Are they expensive or cheap compared to competitors on average?
We’re not expensive and we are certainly not the cheapest. Because of our location, South Africa, we are competitive on the global market.
The US Market is generally $150 – $250 per hour for a team of similar competence to ours. Compared to that, we are between $75 – $125.
Please identify your Unique Selling Point, and why your customers would come to you, instead of your competitor.
We understand workflow and technology development, and have spent over a decade building tools and systems to make what we do the best. Many come to us because they had negative experiences going with a one-man show or a cheaper development firm.
We spend a large amount of our time really understanding the client and their business so that our solution correctly solves their pains.
We also focus a lot on educating clients and bringing their understanding of software development to the level where they truly know the landscape of development.
Custom software development these days is a long term relationship, so it doesn’t help to just build a solution.
Our clients need the ability to grow with the software and plan for the future. Our similarity to western culture makes us very competitive and easier to understand.
We also know what it means to run and operate a business.
Our workflow is focused on delivering in releases of 2-3 months per release where each release is targeting the next most important business value that can be derived from our software.
We pay attention to what the client wants , and focus on building the value the client really needs.
Our goal is to ensure the client is deriving value from the systems we build, in an incremental and longer term manner.
Our experience in credit application and workflow systems means we bring our experience of building solutions for this market.
Do you have testimonials or case studies for the services that you offer?
Yes, several in fact! They can be found here: https://co-foundry.co.za/case-studies/
If you have anything else to add about your business, that you would like us to know, feel free to do so.
We do very well with companies that need clients to submit and apply for something (credit, insurance, accounts).
The company may wish to provide a customer portal to their end customer, allowing them to manage their accounts. The sales team may need to manage the list of accounts and approve submitted applications.
The operations team may need to manage support tickets and issues. The system may need to integrate with other 3rd party systems for credit checks, approvals, and communications.
The business needs all its departments to seamlessly communicate and coordinate over an account or client.
We build API first systems which allow our clients to build a core long term value to their systems, which enables future expansion. We then build micro applications that work against that core API, allowing that company to adapt more easily to changing market and user needs
We are a good fit for the small-medium corporates and generally where the company isn’t in the top 10 lists.
The ideal client for us is looking to improve their existing business and scale.
They should have been in the industry for several years and are hitting a limit operationally that unless they implement a custom workflow management and operational support system, their existing processes will break down if they attempt to scale.
In what niche/industry is your ideal client?
Finance and Insurance.
How many employees does your ideal client have?
20-100
What are the Job Titles of the Decision Makers for your ideal client? Exco level. CEO, CFO, COO.
Please provide the website links of companies you have already worked with.
More available on request.
Want Help With Your Software Project?
Get Our Free Ebook: How to Build Winning Custom Software – A Guide For Businesses and Entrepreneurs
By subscribing, you agree to get emails from Co-Foundry. We’ll respect your privacy and you can unsubscribe at any time.
